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		人民網(wǎng)>>文旅·體育
	
    
	
	
    
		
    
			
    
			
    老字號的“新玩法”【5】
    
			
    
			
    
			
    
				
    
					2023年03月02日08:31 | 來源：新華網(wǎng)
				
    
				
    
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    原標題：老字號的“新玩法”
    

    
	
    

    
	　　在位于北京大柵欄的內聯(lián)升“大內·宮保”咖啡廳，工作人員用中式茶杯承裝濃縮咖啡（2月18日攝）。
    

    
	　　隨著市場回暖，一些老字號企業(yè)主動探索經(jīng)營新思路。研發(fā)符合年輕人使用習慣的產(chǎn)品，售賣網(wǎng)紅飲品助推消費引流，打造體驗式零售場景，更新品牌形象……老字號們的“新玩法”，為中華傳統(tǒng)匠造技藝注入新的商業(yè)機遇，賦予傳統(tǒng)文化新的時代動能。
    

    
	　　新華社記者 陳鐘昊 攝
    

    
                
    
                
    (責編：王連香、李楠樺)
    
				
				
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